Swire Oilfield Services is recognised for their everyday reliability and the roles played by its HSE department is crucial to ensuring and maintaining these ongoing standards. As a global business Swire seeks to ensure that safety is in the hands of all employees and at all levels. Following an internal research project into safety cultures the importance of HSE as a core company value was highlighted.
STC Global – creators of great learning was invited to discuss the creation of an identity that would not only improve safety awareness but also would focus on building a recognition that safety culture starts long before things go wrong. Through discussions between STC Global and Swire Oilfield Services QHSE Department, and the examination of safety data a focused and targeted brand was developed. Reinforced by a roll out campaign The Full Circle message was successfully delivered across the company’s global operations and translated into Norwegian and Portuguese too!
The Full Circle message is constantly being reinforced through a series of branded presentations, memory and reflection aids and products. Creating a habit of seeking continual improvement is reinforced through the use of a RED, GREEN, BLUE system that alerts and signals conditions. RED is applied where a dangerous situation is recognised. BLUE signifies the need to be prepared and GREEN highlights that the safety environment is ‘in a friendly’ state.
The adoption of the message is encouraged and supported by the creation of HSE Full Circle Champions. They take the approach and key objectives across global operations to local Country Teams. At these levels the introduction of ‘Safety Boards’ created and maintained by ‘shop floor’ employees shows that ownership of HSE Full Circle is being taken seriously and constantly acted upon. Across the globe the HSE Full Circle brand has been fully adopted by the Swire Oilfield Services with the logo being seen on Swire trucks and Swire containers.
The key element of the HSE Full Circle message is that accidents and avoidable through an acceptance that everyone has a choice in ensuring that safety is not left to chance. The HSE Team are keen to be seen as positive and supportive of a successful business, by promoting, encouraging and driving the Swire safety message. Safety records contribute to the efficiency and reliability of the business and where a positive approach is taken to ruling out chance, then less accidents definitely equals better productivity.